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COMPULSORY ACQUISITION OF AN INTELLECTUAL PROPERTY

Intellectual property rights that is patents, trademarks, copyrights, utility models and others, give to the owners an almost monopolistic right over their creations. Generally, no other entity can use those works without permission of the owners. Businesses that secure intellectual property rights, usually attain a competitive or in some cases, monopolistic advantages over their competitors. …

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EMPLOYEES AS YOUR BRAND: USING THE EMPLOYMENT CONTRACT TO CREATE A BRAND

Branding has always been a powerful tool for businesses. Every business has a brand and that is because branding is the image and the outlook that your customers have about your products, services and their experience with your business. I have seen many ways that businesses create their brand. One could be by beginning with …

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